Milky Tea’s role was to act as brand guardians to Lloyds TSB’s ‘For the Journey’ campaign – supporting Lloyds TSB and collaborating its roster agencies; designing and producing illustrations, animations and interactive content for all ‘above the line’ and ‘below the line’ campaigns.
Since 2007, we have worked alongside over 20 agencies to produce 70% of all the graphics and interactive content including some 1,500 digital illustrations for Lloyds TSB using an innovative 3D software pipeline.
We work from concept sketch through to final artwork. Creating quirky characters and worlds that have a 1940’s British retro feel that is unique to Lloyds TSB.
Our digitally crafted artwork appears on TV adverts, printed in national newspapers, and on billboards nationwide. Our animations are used in-store and online and we have helped to develop online interactive games for Lloyds TSB.
We also created illustrations to launch Lloyds TSB National School Sports Week. This saw 14,000 school and 5 million young people taking part in the past year alone!