THE SUPERBOWL EXPERIENCE ADVERTISING CAMPAIGN

NFL SUPERBOWL

Illustration

NFL SUPERBOWL

Milky Tea were asked once more to work alongside US based agency Blind Society to create bespoke 3D character illustrations for the NFL Super Bowl 50 Experience week after originally working on the 2015 campaign.

The project involved us initially sketching and designing the characters in 2D and then working these up into 3D Models that were rendered out as illustrations to be featured in this years campaign.

The client wanted to go for a more stylized look this year and so we crafted a vinyl toy aesthetic, exemplified by each character’s skillfully sculptured mesh hair. The characters were created in 3DS Max and Z Brush and rendered with V-ray. We applied post production to the images using Adobe Photoshop and Color Efex.

The aim of this year’s campaign was create another set of memorable characters but really showing the wide variety of people and body shapes that can take part in the NFL Experience. The characters were designed so that they can be adapted and used for multiple print and digital marketing collateral.

Here is a look at the 2015 campaign.

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nfl_15

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Milky Tea were asked once more to work alongside US based agency Blind Society to create bespoke 3D character illustrations for the NFL Super Bowl 50 Experience week after originally working on the 2015 campaign.

The project involved us initially sketching and designing the characters in 2D and then working these up into 3D Models that were rendered out as illustrations to be featured in this years campaign.

The client wanted to go for a more stylized look this year and so we crafted a vinyl toy aesthetic, exemplified by each character’s skillfully sculptured mesh hair. The characters were created in 3DS Max and Z Brush and rendered with V-ray. We applied post production to the images using Adobe Photoshop and Color Efex.

The aim of this year’s campaign was create another set of memorable characters but really showing the wide variety of people and body shapes that can take part in the NFL Experience. The characters were designed so that they can be adapted and used for multiple print and digital marketing collateral.

nfl_6

nfl_11

nfl_10

nfl_9

NFL_Landing

 



© 2017 Milky Tea Limited
© Copyright Milky Tea Limited 2017