We worked alongside Creative Design agency Outpost to design and develop three characters to represent the energy Simply Warmer. The premise was simple, there were to be two bad boilers, Gilbert and Dexter, representing the unreliable and inefficient boilers of the past and a new shiny boiler, Alvin showcasing the modern, slick and efficient boilers made by the client.
As with all our creative work we start with simple sketches which are quickly developed in a number of different design directions. Based on client feedback we are then able to narrow down the design, start adding colour and eventually building the characters in 3D.
Once the client had signed off each of the characters models we were then able to create a series of poses and illustrations that enabled the client to get across the brand message. To date we have created 11 separate illustrations for the client.
More recently we have had the great pleasure of creating two TV adverts featuring the boiler characters which really allowed us to bring the characters to life. We also created a series of web banners featuring still images and short animations to support the marketing campaign.